The Lego Provider History

augusti 2, 2023 12:00 f m

The Profano company started in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He battled to make payments in the absolute depths of the 1930s, but the little prototypes he had made of items like ironing panels and ladders had wonderful potential simply because children’s toys. This individual named the organization Profano after two Danish sayings, leg and godt, that means “play very well. ”

In 1958, he invented the iconic seglar brick with pontoons inside that makes it interlock to lego portions. This groundbreaking innovation changed distinguishly the company and allowed that to develop at an surprising pace.

By 1960s, Profano had broadened its international reach and began generating toys below license in North America by using a arrangement with luggage supplier Samsonite. The business also started out selling packages with all the parts should build a specific model, and introduced devoted themes including Space (with astronaut minifigures), Castle, Village (later renamed Lego City), and FabuLand.

In the early 1970s, Lego needed a dramatic step forward with its introduction of Lego characters that experienced movable arms and legs. The company likewise began using more cheap and introducing larger hinders for younger children, a brand called Duplo. In the eighties, Lego’s revenue grew at an amazing rate of ten percent annually, irrespective of overall toy industry product sales growth slowing.

Today, Seglar is a massive global business with income of over $5. eight billion and one of the most coveted brands in the world, ranking number 1 on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it still seems less just like a ruthlessly commercial giant plus more like an old family good friend.